CinemaCon is the convention for movie theater owners and the last time they hosted an event was in March 2019. The tone of this convention was very “we don’t have to worry about VOD, streaming n ‘is not a problem, that will be good “, as we entered the exit of Avengers: Endgame being one of the greatest movies of all time. This time around it will be a very different sounding convention, as theaters have been forced to deal with streaming, PVOD and everything in between with the pandemic. We’ll have to see how this one turns out. Today, we wrap up our coverage of Day 2 of CinemaCon with a presentation of Warner Bros. It’s only 90 minutes long, so it probably won’t be a screening of anything.
It will be one of the most interesting presentations. Theaters were genuinely unhappy with the HBO Max releases, and most of the convention was devoted to the hybrid model not working. They don’t have anyone from Disney to direct their anger against, so Warner Bros. is about to bear the brunt of movie theater owners’ disdain. We expect a lot of this presentation to be Warner Bros. assuring movie owners that the HBO Max thing is only for the rest of 2021, and from 2022 onwards, they won’t. Warner Bros. has a lot of really good movies coming out this year, so we might get more footage from Dune, which has received a fairly significant marketing boost in recent weeks. It would also be the perfect opportunity to give us a first glimpse of The matrix 4. Will they scare me by showing scenes from Smart? And what about the 2022 releases? Join us for our live blog, but you may need to refresh the page for it to work: