Red, white and blue abound in wired coverage of the Biden-Putin summit

Major cable networks offered extensive coverage of the summit between US President Joe Biden and Russian President Vladimir Putin on June 16, 2021, with looks that took full advantage of the countries’ shared color palette.

MSNBC started coverage with “Morning Joe,” with the entire main anchor team, including Joe Scarborough, Mika Brzezinski and Willie Geist in Washington, DC, using the studio that typically houses the “Meet the Press” – a setup that included a total of six people around the circular table (the network swapped the personalized “MTP” circular rug under the table for a peacock themed rug).

The MSNBC cover used the headline “Biden Putin Summit.”

The studio’s video walls and digital “photo frames” featured red, white and blue themed images that combined the American and Russian flags, which have the same colors.

Later editions of “MSNBC Reports” used similar looks and also incorporated “video on video” shots of New York City. These hours also included a full-width banner at the bottom of the screen with an American flag fluttering on the left and a Russian flag on the right.

Images of Switzerland, Putin and Biden as well as stars and stripes were also used.

CNN borrowed elements from its angular electoral look to create a red, white and blue look and split “New Day” anchored with John Berman in New York, Brianna Keilar in Washington, DC and Wolf Blitzer and Switzerland.

CNN inserted a short banner at the bottom of the screen with its summit mark, “The Biden-Putin Summit.”

Publicity

Fox started its “Fox & Friends” and “America’s Newsroom” hours with top coverage, but moved on to other stories in both broadcasts, much to the chagrin of some on social media.

The network used its ‘Alert’ brand but also had special full screen wipes and ‘ribbon’ graphics for the summit using the ‘Biden Poutine Summit’ banner.

While CNN and MSNBC have remained loyal to the summit almost exclusively throughout the morning, including offering in-depth insight into potential issues such as Russian interference in the 2016 election that put Donald Trump in the White House , Fox has strayed into other areas, including a story about a series about the so-called “Karens” and questioning the origin of the coronavirus pandemic, often relegating the top to a small box in the corner of the screen.




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